A story about five Moscow girlfriends: Olya, a strong girl from the provinces; Ira — who is suffering after breaking up with another guy; Veronica is a kind and cheerful girl who has been struggling with being overweight all her life; Alena — a young mother who loves her son, but misses her job very much; Katya — who is totally in love with a married man. According to the plot, the girls observe what is happening in the lives of heir friends through Instagram, and begin to adjust their lives to what they see in the feed.